About us

  • What We Believe

    San Diego Blooms is a luxury boho floral studio rooted in San Diego’s free-spirited beauty. As a local San Diego native and naval officer’s daughter, I’m proud to design high-end, sustainable floral arrangements for our community and military families. Every creation is inspired by the loving memory of my sister and shaped by our commitment to mental health, compassion, and meaningful, artful design.

  • Philantropy

    San Diego Blooms finds great value and purpose in giving back to the community. We are involved in a host of organizations that are making our community a better place one event at a time. 

    Here are some of our favorite organizations:

    • Mental Health Services San Diego
    • Susan J Komen Breast Cancer 
    • Beinhealth.com
    • Cal Fire
    • San Diego Fire Department
    • Suicide Prevention San Diego

  • Penny Vincent

    Floral Designer and Founder of San Diego Blooms

    Penny Vincent launched San Diego Blooms in 2024 as an opportunity to pursue her life's purpose: creating joy in the world by making art with her friends. This was a dream she shared with her sister, whom she lost to suicide in 2021. What started out as a temporary job working as a Florist at the Market expanded into getting many client-based jobs on the side... and now a brick and mortar flower shop.

    Penny has a passion for excellent customer service, and creating free flowing designs.