
Our Story
San Diego Bloom's is a woman-owned flower shop that delivers flower arrangements, bouquets, and more all-over sunny San Diego. Whether you’re celebrating a birthday, planning a wedding, or want to send support to a loved one during difficult times, what drives us is our motto and our mission:
Sharing love through the power of flowers!
We built our store to be ever-changing for inspiration! We partnered with local artists to create seasonal art installations that are pure magic, with handcrafted details that will take your breath away. Take a look at our fresh blooms, and discover beautiful gifts on our shelves.
San Diego Blooms currently has our home base in Escondido – plus we ship our gifts nationwide! Wherever you are rooted, we hope you’ll treat yourself to pretty. wild. flowers.

Meet the Owner
Floral Designer and Founder, Penny Vincent launched San Diego Blooms in 2024 as an opportunity to pursue her life's purpose: creating joy in the world by making art with her friends. This was a dream she shared with her sister, whom she lost to suicide in 2021. What started out as a temporary job working as a Florist at the Market expanded into getting many client-based jobs on the side... and now a brick and mortar flower shop. Penny has a passion for excellent customer service, and creating free flowing designs.
What We Believe
The Blooms, as we affectionately call our team, are a group of dreamers. A band of caring, playful, and talented souls. We believe in taking care of the environment and be good and thankful to the Earth and taking care of our bodies. We love our Families and animals. We believe in singing while flowering and in always challenging ourselves and our peers to be better, all the while affirming each other for where we are today.


PHILANTHROPY
San Diego Blooms finds great value and purpose in giving back to the community. We are involved in a host of organizations that are making our community a better place one event at a time.
Here are some of our favorite organizations:
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CAL FIRE
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SAN DIEGO FIRE DEPARTMENT
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SUICIDE PREVENTION SAN DIEGO
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MENTAL HEALTH SERVICES SAN DIEGO
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SUSAN J KOMEN BREAST CANCER
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Beinhealth.com
Caring for Petals and People
We create flowers to add beauty to events, baby showers, and birthdays, but also to offer the smallest smile in the wake of loss. It is a humbling gift to be able to create artful arrangements for meaningful moments. Whatever the occasion – your graduation party or a random Wednesday morning – our team is here to help brighten your day.
Artists in our field
We craft every flower arrangement and flower wrap with artistry and precision, but that’s just the beginning of our team’s creativity. We partner with dozens of designers, makers, and small businesses to fill our shelves with unique gifts. Colorful murals and seasonal art installations make every visit inspirational!
Manifesting magic
We bring beauty to life with joy, optimism, and gratitude. We source beautiful flowers from our network of woman-owned farms and flower distributors here in San Diego.
